BT + AI - Illustrating the Intangible
BT is embracing AI to deliver smarter, transformative solutions for businesses. To support this direction, I helped create a new graphic element to flow through brand assets that visually connects BT with AI while staying true to the brand’s existing energy-based design system.
Also creation of an illustration set that highlights transformation, showing BT’s energy line evolving into AI-driven solutions through a central hub. The visuals emphasise the speed, agility, and efficiency behind BT’s AI products and services. Together, they communicate how BT’s AI capabilities are transforming industries and delivering real value to businesses with precision and pace.
